We build common estate: a powerful, emotive space where a brand and its audience journey beyond a product or service, built upon inspiring values, meaningful purpose, and a distinct cultural perspective. 

Through proprietary brand, cultural, and audience analysis we develop future-focused positioning and marketing platforms that will transform and grow your brand and audience.

Common Estate founder Richard Welch curates teams of culturally-attuned strategists, insight specialists and award-winning creatives who share the belief that great brands grow through the power of authentic emotional connection.

Our project-based approach ensures we match assignments with specialists who bring relevant and focused category, audience and cultural experience.

Building common estate for:

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Founder

 
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Richard Welch

An award winning Globally experienced Brand and Marketing Specialist with over 20 years experience working in the marketing and advertising industry across luxury, lifestyle, fashion, beauty and retail categories. 

From a background in the electronic music and entertainment space, Richard built Lowe Counsel a Global Foresights business that monitored the behaviour, values and attitudes of leading edge/influencer consumers to inform and shape brand and marketing strategies for global players across multiple categories. 

As Global Chief Strategy Officer at Spring Studios Richard led the strategy and Insights team in NYC and London overseeing all client relationships. Richard is renowned for helping brands deliver longterm growth through developing brand and marketing strategies that connect brands culture. As an independent consultant Richard has partnered on strategic brand and marketing projects with Evian, Johnny Walker, Smirnoff, Yeezy, The North Face, Adidas and made.com